@properties | Chicago, IL | April 2018 - June 2019
Click the image above for a more in-depth look into my role at @properties.
I started with @properties as a video coordinator - overseeing their listing video program. Within three months, I automated 75% of my original job description by creating automated journeys via integrations of Zapier, Slack, Google Docs, Youtube, and Facebook. Shortly after, I hired and trained an intern to do the other 25%. This allowed me to take on different tasks such as:
Recommended strategies and developed ad campaigns for brokers to run via social media. These increased showings and sell rates.
Managed 10+ Freelance Videographers, Photographers, and Copy Writers.
Helped the programming team create new digital marketing tools for our brokers.
Taught brokers weekly classes on best practices on using social media organically and paid across all platforms.
Assisted communications director through blog writing and keyword research to increase @'s SEO results.
A/B Testing and content creation for email campaigns sent out to over 2 million people.
Joining the @ corporate branding team for video curation and working directly with our CMO and Founders on videos streamed hundreds of thousands of times.
I will be forever grateful to @properties’ leadership team for trusting me to wear so many hats within the marketing department. This set me up for success in my next adventure, which would be wearing just about every one of those hats simultaneously as the Marketing Director of Embree Group.