Marketing Strategist and Creative Problem-Solver

Director of Marketing

Strategic Leadership and Department Management:

  • Built and currently manage marketing department, overseeing a $2M budget and optimizing allocation for B2B and B2C initiatives within a 300+ acre mixed-use real estate development.

  • Implemented integrated technology systems to enhance the campus-wide customer experience through apps, SMS, and intuitive digital signage.

  • Created and implemented a PMS system, delivering a value equivalent to $25,000, typically charged by consultants.

    Brand Development and Project Management:

  • Developed an experience plan, new brand identity, and website for a confidential $500 million project designed by a renowned architect, contributing to future project success and brand recognition.

    Video Content Development and Engagement:

  • Achieved a staggering 345% increase in minutes viewed and a 319% rise in 3-second watches for video content, demonstrating significant content resonance and audience engagement.

    Digital Marketing Success:

  • Instagram Growth: Spearheaded strategies that propelled exponential growth, surpassing 20K followers ahead of schedule. Achieved a 205% year-over-year increase in reach. Achieved consistently high engagement rates (average 5%) on Instagram, with a peak of 18% in November.

  • Facebook Reach Boost: Despite reducing content output by 67%, effectively boosted organic reach by 34%, leading to a significant surge in page visits by 155%.

  • LinkedIn Engagement: Implemented targeted tactics, resulting in an average engagement rate of 9.8%, exceeding industry standards.

Digital Marketing & Social Media | Year 1 Results:

  • +345% Increase in Video Minutes Watched

  • +205% Instagram Reach

  • +155% Facebook Page Visits

  • +11,700 Instagram Followers

  • +658% VTS Monthly Active Users

  • +2,633% VTS Monthly Avg Viewers

MetroNational /
Memorial City

January 2023 - Present

Assembly

June 2021 - June 2022

Director of Marketing -> Vice President of Marketing

  • Launched integrated holiday marketing campaign generating +306% ROI.

  • 512 Box Campaign generating 150% ROI.

  • 755% increase in reach through social media in my first 90 days.

  • Manage marketing department of 14 full-time, contract, and part-time employees.

  • Created content for Hubspot’s Inbound Festival as a sponsor and gained over 316 direct leads.

  • Generated and won RFPs for over $562,000 within first 90 days (Highest Deal in Company History).

  • Published our seed-round announcement that gained national attention and generated over 50 leads.

  • Created and Launched 3 Products and their GTM strategies.

Embree Group

Director of Marketing, Embree Group | Dec 2019 - June 2021
Director of Marketing, Capital Markets | July 2019 - Dec 2019

  • Campaign creation for an award-winning rebrand, including four new logos, an SEO-first website, a name change of one of the entities, and updating all marketing collateral.

  • Manage three employees and a $1MM+ marketing budget.

  • Increase in organic social media engagement by 193% and a 47% increase in web traffic YOY.

  • Lead a business development task force with a 2021/22 pipeline of $515MM with $350MM already in contract.

  • Marketing tech-stack includes Asana, Salesforce, Marketing Cloud, Dataroma, Adobe Creative Suite, and Microsoft software.

  • Plan and execute all events, including ICSC RECon, investor meet-ups, annual meetings, and company holiday parties.

Professionally Social

Owner/Marketing Strategist | Jan 2017 - Jan 2020

  • Designed brand and digital content for multiple commercial real estate developers and their multi-unit projects within Chicagoland.

  • Created, managed, and optimized social media strategies for Bootler (Now FoodBoss), a consumer tech startup, leading to a 150% increase in web traffic.

  • Built web strategy and creative content for DAC Developments, generating 100+ leads and 25% of leased units at 1509 Western, a luxury rental apartment development in Wicker Park, Chicago, IL.

@properties

Digital Marketing Specialist | April 2019 - July 2019
Digital Marketing Coordinator | April 2018 - April 2019

  • Automated 75% of original job description with three months.

  • Created content for monthly e-blasts sent to two million+ clients.

  • Oversaw digital marketing, videography, and photography efforts for @'s corporate branding team including strategizing, executing, and measuring company-wide media campaigns.

  • Worked cross-functionally with @ programming team to build efficient CRM systems and other digital marketing tools.

Before 2018 ———


Kake Digital Marketing 2017 - 2018 Digital Marketing Coordinator

Next College Student Athlete 2016 - 2018 Video Coordinator

Left Bank Bridal Boutique 2016 - 2017 Digital Marketing and Photography Coordinator

Okeechobee Music Festival 2015 - 2016 Marketing and Graphic Design Coordinator

Skills

Leadership + Management

Brand Strategy

Project Management

Video Production

Wordpress Management

Campaign Development

Organic + Paid Social Media

Content Strategy + Creation

Certifications

HubSpot Inbound Marketing

HubSpot Content Marketing

Google Analytics

Google Search Ads

Google Display Ads

Awards

Hermes Creative Awards Gold | Embree Rebrand