Embree Group | Georgetown, TX | July 2019 - June 2021
Click the image above for a more in-depth look into my role at Embree Group.
Embree Group comprises three affiliated entities that work seamlessly together to provide turnkey construction, real estate development, and capital markets services nationwide.
In July of 2019, Embree Group hired me to be the marketing manager for their smallest entity, Embree Capital Markets. I quickly realized to be successful in my position; I needed to do an internal audit and make some suggestions.
I developed an intuitive integrated marketing campaign to help evolve and grow their brands and create marketing collateral to match their level of success.
After presenting the 40-page marketing strategy, I was promoted to the marketing director of Embree Group and tasked to rebrand the companies.
In December 2020, we launched an utterly modernized brand while simultaneously putting together the company's very first virtual annual meeting. You can check out the rebrand announcement video here.
In April 2021, the integrated campaign won Gold Distinction at the Hermes Creative Awards. The 2021 Q1 YOY analytics proved a 193% increase in social media engagement, 70% in social media followers, and 47% in web traffic, all pointing to an increase in high-quality lead generation.
While rebranding the group, I spearheaded a business development task force with key players from each entity - lining up over $220MM worth of pipeline for 2021-2022.
I also implemented a new marketing tech-stack, including ZoomInfo, Salesforce CRM & Marketing Cloud Suite: Social, Email and Ad Studio, Datorama, Asana, and annual Google + Social Media Advertising Budgets.
Check out more at embreegroup.com.