Embree Group /  by Nicolle Poche

Embree Group | Georgetown, TX | July 2019 - June 2021

Click the image above for a more in-depth look into my role at Embree Group.

Embree Group comprises three affiliated entities that work seamlessly together to provide turnkey construction, real estate development, and capital markets services nationwide. 

In July of 2019, Embree Group hired me to be the marketing manager for their smallest entity, Embree Capital Markets. I quickly realized to be successful in my position; I needed to do an internal audit and make some suggestions. 

I developed an intuitive integrated marketing campaign to help evolve and grow their brands and create marketing collateral to match their level of success.

After presenting the 40-page marketing strategy, I was promoted to the marketing director of Embree Group and tasked to rebrand the companies.

In December 2020, we launched an utterly modernized brand while simultaneously putting together the company's very first virtual annual meeting. You can check out the rebrand announcement video here. 

In April 2021, the integrated campaign won Gold Distinction at the Hermes Creative Awards. The 2021 Q1 YOY analytics proved a 193% increase in social media engagement, 70% in social media followers, and 47% in web traffic, all pointing to an increase in high-quality lead generation.

While rebranding the group, I spearheaded a business development task force with key players from each entity - lining up over $220MM worth of pipeline for 2021-2022. 

I also implemented a new marketing tech-stack, including ZoomInfo, Salesforce CRM & Marketing Cloud Suite: Social, Email and Ad Studio, Datorama, Asana, and annual Google + Social Media Advertising Budgets. 

Check out more at embreegroup.com.

@properties /  by Nicolle Poche

@properties | Chicago, IL | April 2018 - June 2019

Click the image above for a more in-depth look into my role at @properties.

I started with @properties as a video coordinator - overseeing their listing video program. Within three months, I automated 75% of my original job description by creating automated journeys via integrations of Zapier, Slack, Google Docs, Youtube, and Facebook. Shortly after, I hired and trained an intern to do the other 25%. This allowed me to take on different tasks such as:

  • Recommended strategies and developed ad campaigns for brokers to run via social media. These increased showings and sell rates.

  • Managed 10+ Freelance Videographers, Photographers, and Copy Writers.

  • Helped the programming team create new digital marketing tools for our brokers.

  • Taught brokers weekly classes on best practices on using social media organically and paid across all platforms.

  • Assisted communications director through blog writing and keyword research to increase @'s SEO results.

  • A/B Testing and content creation for email campaigns sent out to over 2 million people.

  • Joining the @ corporate branding team for video curation and working directly with our CMO and Founders on videos streamed hundreds of thousands of times.

I will be forever grateful to @properties’ leadership team for trusting me to wear so many hats within the marketing department. This set me up for success in my next adventure, which would be wearing just about every one of those hats simultaneously as the Marketing Director of Embree Group.